The air has been rife lately with talk about the Cro-Nut, the Cro-Not, and the myriad of imitators and imposters — what I’ll call the Faux Cro’s.
The Cronut, a cross between a croissant and a donut, was started in New York City by former Daniel pastry chef Dominique Ansel at his bakery, Dominique Ansel Bakery. In May, they trademarked the name and officially added the cronut to the regular menu. What started in New York City in May quickly spread to faux cro’s in Philly, Baltimore, and all points west with Eater SF covering the San Francisco versions by the first week of August.
Now that’s fast.
I like an adventure and I don’t mind following a gimmick trail as long as it doesn’t entail me standing outside in line for five hours (two hours, yes — love you Totto Ramen! – but five hours for a cross between a donut –which I adore — and a croissant — which I could take or leave? Nah.), so when I read that the knock-off had come to Philly in the form of a Swiss Cro-Creme, I decided to jump on the bandwagon.
The Eater Philadelphia article describing the Swiss Cro-Creme from Swiss Haus Bakery suggested reserving my Cro-Creme up to two days in advance, which I shrugged off. I was just going to mosey on down to Center City Philadelphia (the bakery is by Rittenhouse Square) and pick one up. No big deal. Like picking milk up from the store, right?
But, cronut hysteria seemed to be growing and my aunt, who is a prudent, cautious gal, kept encouraging me to call the bakery first, so to humor her I called the bakery to inquire about Cro-Creme reservations the afternoon before I planned to go down there. And they were full up. Yup. Completely sold out. No more pre-orders. But, I was invited to go stand in line at the bakery on the morning of the day in which I desired my Cro-Creme. Cro-Cremes are ready by 10:00 AM and the bakery reserves a handful for the poor jerks who didn’t make a reservation.
What? Really? But, I didn’t have anything better to do, so I resolved to get up early for the trek.
That’s right: I’m a real Cro-Getter.
So I hoofed it down there at the cracka cracka dawn (9:00 a.m.) from the wilds of Bucks County and found a parking spot smack dab in front of — where else — the Shake Shack! Fate? Probably. I had a good feeling about this. Then, I get to Swiss Haus and NO LINE! Not a soul standing out front. Hurrah! The faux-cro fates are with me.
The place was so calm and quiet inside that I almost felt foolish. Then, I saw them on the counter looking all sugary and humble as you please. One tray.
As I order, I am told that the maximum is five (five? Who would want five of these? Especially at $5.00 a piece?). The man behind me, also hot on the Cro-Creme trail, asks if he can have the rest of my unused allotment.
Goodness, people, it’s a fried croissant, not the keys to the kingdom.
I took my two boxed up Cro-Cremes and beat it out of there.
Well, so here it is in all it’s glory. I have to say, it was tasty, but very, very rich. It took me three separate sittings to finish mine. Pairing it with a hot coffee would cut the richness and bring a nice balance to it. (Click on photos for close-ups.)
I can see why people are going Cro-Nuts: fried dough and sugar is a tried and true crowd-pleaser however it comes down the pike. This is like fair food for grown-ups. Look for it soon at a Renn Fest near you.
Have you tried it? Liked it? How far would you go for a cronut? Let’s see what the people say (poll below).