I found myself making the strangest care package the other day, and decided it was time to chronicle The Fluffernutter. I’ve never heard anyone call them Liberty Sandwiches, but Wikipedia lists it as an alternative name, so it must be true.
Quite simply, a fluffernutter is a peanut butter and marshmallow creme sandwich on white bread. I used to eat them all the time growing up in Pennsylvania. I haven’t had one in ages, but I found myself hankering for one after trying to explain to someone what they are. I guess they didn’t have them in Berkeley circa 1980, which makes sense since they are, by nature, almost completely artificial and the parts that aren’t unnaturally contrived are highly processed. But still! Give it a whirl!
Here’s the thing about fluffernutters: you have to make them on white bread if you want historical accuracy. You need that soft, squishy texture that only gen-u-ine white bread can provide. This is one of the two times that this sort of white bread is my preferred starch. The other is summer tomato sandwiches — the kind of love affair between sweet, heavy, homegrown beefsteak tomatoes right off the vine, mayonnaise, and white bread. If you have ever had one of these, you are nodding in agreement right now. If you haven’t had the pleasure then put that on your white bread bucket list, too.
Here is a visual aid, in case you find the assemblage at all confusing.
And the finished product…hello, childhood…
Marshmallow creme was invented in the early 1900’s in New England and a recipe for Liberty Sandwiches, using marshmallow, peanut butter, and oat or barley bread, was published during World War I. Other Liberty Sandwich recipe variations walk on the savory side by pairing marshmallow creme with things like sliced olives or chopped nuts, but it’s the peanut butter combo that really seemed to stick. The sandwich wasn’t called The Fluffernutter until 1960 as part of a new ad campaign by Durkee-Mower, the company which sells the product Marshmallow Fluff and trademarked the name Fluffernutter.
Lest you think this is all, ahem, fluff, it’s worth noting that Fluffernutter has some political intrigue. Durkee-Mower has sued Williams-Sonoma for trademark infringement (I love it when the big boys fight!), and in 2006 a Massachusetts senator went nuts when he thought that the public school cafeterias made fluffernutters available to school children, including his son, every day. A Massachusetts State Representative fought back by swearing to fight for Fluff “to the death,” and tried to make fluffernutters the state sandwich. Twice.
If you need to know more about Fluff, consider a trek to Massachusetts for the annual “What the Fluff?” festival in September. You can see highlights from last year’s festival (no joke!) here on the festival’s official website. I haven’t been to Massachusetts lately. Anyone??